Zendori Matcha
Brand & Visual Identity
We embarked on a journey to encapsulate the essence of premium quality and the rich cultural heritage of matcha in a contemporary visual identity. Our goal was to create a brand that exudes elegance, purity, and authenticity, appealing to both traditional matcha enthusiasts and modern health-conscious consumers.
The visual identity for Zendori Matcha begins with a refined color palette that reflects the natural, earthy tones of matcha green. This palette is complemented by subtle, neutral shades that evoke a sense of calm and serenity, aligning with the Zen philosophy and mindful experience associated with matcha.
Central to the brand's identity is the logo featuring a red-crowned crane, a symbol of longevity, good fortune, and purity in Japanese culture. This elegant bird represents the high quality and cultural significance of Zendori Matcha, embodying the brand’s dedication to authenticity and excellence.
Packaging design for Zendori Matcha was meticulously crafted to reflect the premium nature of the product. We focused on clean lines, elegant motifs, and sustainable materials to create an upscale yet eco-friendly packaging solution that stands out on the shelves.
Through this thoughtfully crafted brand and visual identity, Zendori Matcha by Unicorn Studio presents itself as a symbol of excellence, tradition, and modern wellness, inviting consumers to experience the true essence of premium matcha.
