#ShareWithCare
Visual Campaign
Unicorn Studio embarked on a mission to create a compelling and heartfelt brand and visual identity that would resonate deeply with the target audience. Our approach was to blend empathy with action, emphasizing the importance of community support and responsible sharing.
We started by developing a warm and inviting color palette featuring soft, comforting hues that evoke feelings of trust and compassion. These colors were chosen to create an emotional connection and to convey the campaign's core message of care and responsibility.
The logo design was crafted to be both symbolic and memorable, incorporating elements that reflect unity and collective effort. We used organic shapes and lines to suggest interconnectedness and community bonds, reinforcing the campaign's focus on shared responsibility.
Imagery played a crucial role in the visual identity. We curated a series of visuals that highlight real-life stories and experiences, showcasing diverse individuals and communities coming together to share resources and support one another. This approach not only adds authenticity but also enhances the relatability of the campaign.
By focusing on these elements, we successfully created a brand and visual identity for the "Share with Care" campaign that is both impactful and meaningful, effectively communicating the campaign’s values and goals while fostering a sense of community and collective responsibility.
Visual Campaign Identity
Creative Direction: Ken B.
